Alex Bitter

Alex Bitter is a senior retail reporter covering companies that make food, beverages, and personal care products. His past stories have reported on Coca-Cola scaling back its division for emerging brands, 3G's cost-cutting at Kraft Heinz, and Imperfect Foods's struggle to retain customers.

Before joining Insider in September 2020, he wrote about consumer and retail companies for the news service at S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.

Alex lives in the Washington, DC area, where you can find him cycling along the Potomac, studying ancient coins, or searching for civil war artifacts with his metal detector in his free time.

Got a tip? Reach out at abitter@businessinsider.com or via encrypted messaging app Signal at +1 (808) 854-4501.

News 2023-09-05T00:48:42Z

Two people have been accused of using an excavator to destroy part of the Great Wall of China to create a shortcut

A man and a woman are being detained in China after being accused of cutting a path through the Great Wall of China.
Retail 2023-09-04T23:24:51Z

Las Vegas is the latest flashpoint between workers and AI, from robot bartenders to casino security guards

The Culinary Union, the largest in Nevada, is gearing up for a fight about AI and protecting jobs at casinos and restaurants in its next contract.
Retail 2023-09-04T21:00:13Z

Amazon is reportedly getting into legal fights with landlords as 'zombie' Amazon Fresh stores pile up

Amazon is being sued by a Long Island developer over a proposed Amazon Fresh location, the New York Post reported.
Retail 2023-09-04T09:00:00Z

I shopped at Amazon Fresh to see why it's struggling. I found hyped discounts, odd displays, and bad coffee.

Amazon Fresh is undergoing changes to make its stores more attractive to shoppers. Insider found hyped discounts, odd end caps, and bad coffee.
Retail 2023-08-31T16:54:29Z

Dollar General's messy stores are haunting the retailer as it takes a $95 million hit on inventory markdowns and deploys 'smart teams' to clean up

Dollar General implements strategy to reduce overstock and organize messy stores with markdowns and 'smart teams' to clean up.
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Retail 2023-08-31T15:31:12Z

TikTokers are calling out DoorDashers using others people's accounts. 'You open the door for Ebony, and Ebony actually happens to be Steve, that's not okay!'

Gig workers for DoorDash and other delivery services use accounts set up by their girlfriends, partners, and others, leading to confusion and safety issues.
Retail 2023-08-30T14:42:04Z

I'm an Instacart shopper. I log on at 4 a.m., travel to other cities, and even stay in hotels to make more money.

I'm an Instacart shopper who can work 18-hour days and travels to other cities to find orders. Lately, the job isn't worth it.
Retail 2023-08-29T19:15:08Z

Nordstrom closes flagship location as office vacancies and fears of crime rise in San Francisco. Here's the full list of stores pulling out of the city's downtown neighborhood.

Nordstrom made good on its plan to close its flagship store at a San Francisco mall as reports of crime and drug use cause safety concerns.
Retail 2023-08-29T18:58:59Z

Self checkout could be making Americans lonelier

The demise of "weak ties" between customers and employees in the checkout line could be making Americans lonelier, according to a new survey.
Retail 2023-08-25T21:34:35Z

Instacart's profitability relies in part on batching orders together — something that its gig workers hate

Instacart pointed to its increasing "batch rate" as one of the improvements it made as it booked a profit in 2022.
Retail 2023-08-25T18:57:42Z

Instacart just filed for its IPO and revealed a plan to sell $175 million in stock to PepsiCo

Instacart files prospectus, moves closer to IPO, sells stock to PepsiCo
Retail 2023-08-25T16:31:27Z

Businesses are pressuring Target to force its employees to return to the office — and it's more evidence that companies can't win in the remote work wars

Target is letting employees work remotely indefinitely, but small businesses in Minneapolis say it's hurting them.
Retail 2023-08-24T20:21:16Z

A TikTok appears to show a Dollar Tree customer working the register herself when she can't find an employee

A Dollar Tree customer rings up other customers in a video posted to TikTok
Retail 2023-08-22T18:53:43Z

Some Instacart customers are losing hundreds of dollars to scammers after connecting bank accounts or Paypal to the app

Instacart customers tell local news outlets that they have lost money from their bank accounts when orders don't show up
Retail 2023-08-21T09:00:01Z

Walmart's delivery program is having an identity crisis. Some drivers aren't who they say they are.

Walmart has tripled its delivery platform over the past year, but workers say it's become harder to make a living as they compete with drivers using multiple names.
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Retail 2023-08-18T17:33:44Z

Instacart is going public. For real, this time.

Instacart has considered an IPO and a direct listing at different points over the last three years.
Retail 2023-08-17T21:37:46Z

Extreme couponers on TikTok are challenging themselves to find deals at Whole Foods

Extreme couponers use hacks from the Whole Foods credit card to third-party apps like Ibotta to save money at the Amazon-owned grocer.
Retail 2023-08-17T09:00:01Z

Gig workers are tracking customers who reduce tips after delivery by marking their homes on Google Maps

Gig workers on Instacart are striking back against tip baiters by marking offending customers' homes on Google Maps
Retail 2023-08-16T17:02:09Z

Trader Joe's executives say employees will never be replaced by self checkout and insist those chatty cashiers are not trained to flirt

Trader Joe's won't adopt self-checkout anytime soon, Jon Basalone told the Inside Trader Joe's podcast.
Retail 2023-08-16T15:52:24Z

An Instacart customer said she discovered the app's higher prices cost her nearly $100 after accidentally seeing the store's paper receipt

Instacart prohibits shoppers from giving customers paper receipts from the store, obscuring the markups many pay for groceries.
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