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Best TV deals in August 2023: Quality 4K TVs starting under $200

TCL S4 TV
You can find great TVs in every size suitable for any budget.
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The kids are back in school, and like a fine wine, the best TV deals and sales seem to get better with time. Below, we highlight smart 4K TVs that start under $200, plus massive 75-inch living room centerpieces that you can hang on the wall for under $500. All-time low prices on TVs like the Samsung S90C (the 65-inch model is down to $1,900 for the first time) are creeping even lower as newer sets command more retail attention.

The LG C2 is another fantastic OLED TV, now $351 off at Walmart, bringing it to a $1,200 price point that's more agreeable with the average wallet. This 55-inch set is suitable for bedrooms and moderate-sized living rooms. It's one of the best OLED TVs and a popular gaming choice. You can even find an 8K Samsung TV under $1,000.

There are tons of other great sets on sale from top brands featured in our guide to the best 4K TVs, including QLED and OLED models from LG, Samsung, and Sony, plus basic TVs starting under $300. Take a look ahead.

Best TV deals today

Deal icon An icon in the shape of a lightning bolt. Deal
Hisense U8K 75-inch Mini-LED Google TV
The Hisense U8K uses the latest QLED panel with mini-LED. This firey upstart brand has solidified itself by achieving the tough balancing act of affordability and above-average picture quality. This Google TV supports up to 144Hz refresh rate, making it a fine gaming choice. Right now, Amazon has the 75-inch model down by $450, or 23% off.
$1,499.99 from Amazon
Originally $1,949.99Save 23%
Deal icon An icon in the shape of a lightning bolt. Great Price
LG 48-inch Class A2 Series 4K OLED Smart TV
LG's 48-inch Class A2 Series TV is a whopping 50% off right now. If you've got a smaller space and don't need a large screen, this deal is tough to beat for a 4K OLED TV with superb graphics and sound. It's not a great option for gaming, though, with only a 60 Hz refresh rate.
$649.99 from Best Buy
Originally $1,299.99Save 50%
Deal icon An icon in the shape of a lightning bolt. Deal
Amazon Fire TV 50-inch Omni QLED
Amazon's Omni Series boasts features like hands-free Alexa support and video calling along with the latest Fire TV software. These newer QLED models feature Dolby Vision IQ. This $350 price ($180 off) is close to the all-time low of $340.
Deal icon An icon in the shape of a lightning bolt. Great Price
Insignia 43-inch Class F30 Series 4K TV
This Insignia Fire TV offers 4K quality and Amazon Fire Smart TV functionality in an affordable package. It's now down to $199, a 33% discount.
$199.99 from Amazon
Originally $299.99Save 33%
Deal icon An icon in the shape of a lightning bolt. Deal
TCL 55-inch Q7 4K QLED TV
The Q7 is one of the best midrange QLED 4K TVs you can buy. It offers higher contrast and brightness than similarly priced competitors. Right now, the 55-inch model is $200 off, which is the best deal we've seen yet and an amazing value for a TV like this.
$548.00 from Amazon
Originally $749.99Save 27%
Deal icon An icon in the shape of a lightning bolt. Great Price
LG C2 OLED evo (55-inch)
The LG C2 OLED offers AI-powered image enhancements and voice activation (Alexa). It's also game-ready, with 120hz variable refresh rate that makes it perfect for immersive gaming on Xbox Series X and PS5.
$1,196.99 from Amazon
Originally $1,499.99Save 20%
Deal icon An icon in the shape of a lightning bolt. Great Price
TCL S4 55-inch 4K Google TV
This 75-inch TCL TV offers Google TV for apps and hands-free smart home control (Supports Google Assistant and Amazon Alexa), Dolby Vision and HDR10, and DTS Virtual:X audio. At $530, this is one of the most affordable TVs you'll find in its size.
$529.99 from Best Buy
Originally $749.99Save 29%
Deal icon An icon in the shape of a lightning bolt. Lowest Price
Hisense 55-inch U8K Mini-LED TV
The Hisense U8K uses the latest QLED panel with mini-LED. This firey upstart brand has solidified itself by achieving the tough balancing act of affordability and above-average picture quality. This Google TV supports up to 144Hz refresh rate, making it a fine gaming choice. This 55-inch set is down to $750, the lowest we've seen so far.
$749.99 from Amazon
Originally $1,099.99Save 32%
Deal icon An icon in the shape of a lightning bolt. Great Price
LG 55-inch UQ70
This LG set is fairly basic but should be wholly satisfying if you just need a basic viewing experience. It lacks cinematic features like Dolby Vision and Dolby Atmos, but you get a wealth of apps, Adaptive HDR10, and AI-powered picture enhancements. Walmart has it $90 off right now, bringing it down to $358.
$358.00 from Walmart
Originally $440.00Save 19%
Deal icon An icon in the shape of a lightning bolt. Deal
Vizio V-Series LED 4K UHD TV (65-inch)
The Vizio 65-inch V-Series TV is an affordable big screen display with 4K resolution, Dolby Vision support, and HDMI 2.1 ports. Walmart's $130 discount brings it under $400.
$398.00 from Walmart
Originally $520.00Save 23%
Deal icon An icon in the shape of a lightning bolt. Great Price
Samsung 55-inch QN95B QLED TV
Samsung's QLED sets are some of the best out there. This QN95B is the follow-up to what we consider Samsung's best mid-range QLED model. The mini-LED backlight helps it get super bright and should contribute to stunning vibrancy. This 55-inch model is woefully pricey at MSRP, but much more reasonable with this 44% price cut.
$1,295.99 from Amazon
Originally $2,297.99Save 44%
Deal icon An icon in the shape of a lightning bolt. Great Price
Insignia 55-inch F30 4K Fire TV
This 4K Insignia is a standard entry-level smart TV. It doesn't have the nicest picture enhancements like more expensive sets, but it has built-in Fire TV OS for easy access to popular streaming apps. This isn't a set you'll want to build a home theater around, but it gets the job done for casual viewing, especially in a bedroom. This TV falls to just $269 after a 33% discount.
$269.99 from Best Buy
Originally $399.99Save 33%
Deal icon An icon in the shape of a lightning bolt. Deal
Samsung QN700B 50-inch 8K TV
The Samsung QN700B is an 8K QLED TV that pushes pixels to the maximum allowable by today's tech. At 55 inches, this model makes it virtually impossible to see individual pixels, giving you the crispest picture quality for true-to-live movies and shows. This massive $600 discount brings it down to $1,000, making it affordable than ever to step into the budding world of 8K.
$999.99 from Best Buy
Originally $1,599.99Save 38%
Deal icon An icon in the shape of a lightning bolt. Lowest Price
Amazon 50-inch Fire TV 4-Series
The budget-minded Amazon Fire TV 4-series comes with 4K UHD resolution, HDR10, and it has Amazon's Fire TV operating system built in that acts like a Fire TV streaming stick. It's back down to an all-time low of $290.
$299.99 from Amazon
Originally $449.99Save 33%
Deal icon An icon in the shape of a lightning bolt. Deal
Hisense U6 75-inch 4K Google TV
This Hisense U6 uses Google platform for access to tons of streaming apps. It also has advanced picture quality features like wide color and local dimming. A 75-inch TV with these features for $750 ($450 off list price) is as good as it gets.
$749.99 from Best Buy
Originally $1,199.99Save 38%
Deal icon An icon in the shape of a lightning bolt. Lowest Price
Samsung S90C 65-inch 4K OLED TV
The S90C is a slightly gimped version of the S95C, Samsung’s flagship OLED TV for 2023. It's not as bright and has a clunkier design for cable management and mounting, but otherwise delivers a great picture quality with modern features for the most fluid gaming performance. It's never been lower after this $700 discount.
$1,899.99 from Amazon
Originally $2,597.99Save 27%
Deal icon An icon in the shape of a lightning bolt. Lowest Price
Amazon Fire TV Omni QLED (65-inch)
The newest Omni Fire TVs by Amazon incorporated QLED panels, meaning you'll get brighter, more vivid colors and better contrast thanks to enhancements like 80-zone local dimming. It also has the latest Dolby Vision IQ and HDR10+ Adaptive visual improvements that'll adjust your picture based on the ambient light you're viewing content in. The 65-inch model is $200 off (25% discount), the best since launch.
$599.99 from Amazon
Originally $799.99Save 25%
Deal icon An icon in the shape of a lightning bolt. Deal
TCL QM8 65-inch QLED 4K TV
TCL's new high-end QLED TV for 2023 uses Mini LEDs for improved contrast and brightness. It's around $500 off right now, making it a great value for shoppers who want a premium home theater display without totally breaking the bank.
$1,199.99 from Amazon
Originally $1,699.99Save 29%

Want to browse more TV sales?

The TV deals we highlight above are only a fraction of what's available across all our recommended retailers. Best Buy, Walmart, Amazon, and more have a vast selection of models to fit your unique needs. Below, we've also listed a few other great sources to check if you need more options.

How to choose the right TV

With so many options, choosing the right TV can be tricky. There are lots of sizes, brands, and display types to pick from, and prices vary considerably depending on the features you want.

On the low-end, you can find some small HDTVs for as little as $100, typically capped out at 720p or 1080p. Decent 4K TVs can start around $300 to $500 depending on size, and generally, you can expect better quality for each extra hundred you spend. On the high-end, the best 4K TVs in bigger screen sizes can cost $1,200 to $1,500 or more. 

When choosing a TV, you'll want to start by establishing how much you want to spend, typically tied to how big you want your display to be. Try to select a size that's comfortably viewable from various sitting positions without excessively turning your head. Also, think about whether you're willing to spend extra to get the best picture quality.

If you prioritize high-end image performance, you'll want to opt for a 4K TV with an OLED panel or QLED screen with features like local dimming and quantum dots. These technologies enable the richest colors and highest contrast for a gorgeous HDR image.

Are you a gamer? Make sure to get something with 120Hz and variable refresh rate to fully support the latest gaming consoles, like Xbox Series X and PlayStation 5. And movie and TV buffs will want Dolby Vision and Dolby Atmos for the best cinematic flare.

On the other hand, buyers who just want a simple smart TV for casual viewing will likely be satisfied with a display that uses a standard, budget-friendly LED screen. Though picture quality won't be as impressive as pricier models, there are plenty of cheap 4K TVs with solid performance, including budget picks that still manage to offer 4K, HDR, and plenty of apps.

OLED vs. QLED: What's the difference?

If you're in the market for a midrange or high-end TV, you'll likely find yourself deciding between two display types: OLED vs. QLED. They each have pros and cons, but we think OLED TVs deliver the best image performance for home theater fans. 

OLED TVs use self-illuminating screens that precisely dim and brighten each pixel to create an infinite contrast ratio. This makes an OLED display the top choice for buyers who want the absolute best picture quality for watching movies or playing games in a dark home theater room.

One major downside to OLED TVs is that they can suffer from image retention or burn-in. However, newer models are equipped with upgraded software and hardware tools to help combat this, and you can mitigate the chances of producing burn-in by ensuring certain static elements (like heads-up displays in games or news tickers) don't remain on the screen for excessive hours. 

On the other hand, QLED TVs rely on older LCD panel technology that uses a backlight to illuminate their screens. These backlights can have multiple zones to dim specific areas, but even the best QLED displays can't match the pixel-level contrast of an OLED. This can cause an uneven look in dark scenes with halos around bright objects or washed-out black levels that look gray. 

Where QLED TVs have an edge, though, is with peak brightness. Midrange and high-end QLED TVs can get brighter than most OLEDs. This makes a QLED TV a better fit for rooms that let in a lot of light, and they give an extra bit of HDR pop when very bright highlights are on-screen. QLED models also tend to be significantly less expensive than OLED TVs and present no risk for burn-in.

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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@insider.com.

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