Julia Hood

Small businesses need to work hard to recruit and retain top employees. Talent Insider aims to help these leaders with every aspect of the process, from competing for great candidates, to creating a diverse workplace, to scaling up.

Some activewear and luxury brands are leveraging NFTs and the metaverse in ways other marketers can learn from.

Claudine Cheever, Amazon's VP of global brand and fixed marketing, spoke to Insider about AI at the Cannes Lions International Festival of Creativity

Welcome to CMO Insider, which will CMO provide insights and community for marketing leaders. Expect monthly themes, roundtables, and more.

Insider is at the Cannes Lions International Festival of Creativity 2023, interviewing dozens of CMOs about their marketing strategies and challenges.

Insider convened a panel of leaders from Diageo, Mastercard, and Goodby, Silverstein & Partners at Cannes Lions to discuss courageous marketing.

The traditional purchase funnel is a familiar marketing model. But according to an Edelman study, Gen Z is upending the way that brands engage with consumers.

Integrated reporting is growing more popular as stakeholders focus on sustainable growth. BASF spoke to Insider about how integrated reports help employees focus on driving innovation.

Brands facing social media boycotts need to access deeper types of data analytics in order to make informed decisions about how to respond.

Our "Financing a Sustainable Future" series included stories and events designed to help firms set sustainability goals. Here are eight takeaways.

Leaders from Walmart, Dow, Honeywell, Cognizant, JUST Capital, AB InBev, Deloitte, Bank of America, and Carlyle share advice on setting sustainability goals. They participated in a roundtable discussion as part of the Financing a Sustainable Future series.

Acronyms and jargon are common in the world of sustainability metrics and accountability. Insider explains why companies need to understand them.

Marketing leaders from different companies share how they pivoted their companies during uncertain times. The interviews took place at the 2022 Cannes Lions International Festival of Creativity.

Marketing leaders at TikTok, Roku, Mastercard and more share how consumer behavior has changed as a result of the pandemic. The interviews were conducted at the 2022 Cannes International Festival of Creativity.

The pandemic accelerated change for companies. Accenture's chief marketing and communications officer talks about how digital and data innovations, including the "digital twin", help companies model new strategies for growth.

Randi Stipes, chief marketing officer of The Weather Company, talks about how consumption of weather news has evolved over the years, and how marketers can harness weather data.

The global pharmaceutical company, Novartis, released its first-ever integrated social impact report. The report connects sustainability goals and business objectives.

Lorraine Twohill, chief marketing officer of Google, tells Insider that inclusive advertising that represents all kinds of people is just good business

Kathleen Hall, chief brand officer at Microsoft, talks about how remote work taught executives new things, and how the company's own employees are its best product testers.

Antonia Wade, global chief marketing officer of PwC, offers insights into how companies prepare for challenging economic conditions.