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About SoFi Invest
Sofi Invest is an investment trading platform suitable for all kinds of investors, but beginner traders and passive investors will get the most out of it.
SoFi offers an easy-to-use platform, portfolio-balancing tools, and educational resources. It's also a particularly great option for folks who already have other SoFi accounts as it is easy to move money between SoFi Checking and Savings and SoFi Invest accounts.
However, if you are a more advanced investor (or looking for a more hands-on investing strategy), SoFi may not be a great choice. SoFi doesn't offer stop-loss orders or tax-loss harvesting. It's also not great for traders wanting to invest outside of stocks, ETFs, IPOs, and cryptocurrencies.
But if you're simply looking to get started with investing, SoFi has all you need, with complimentary access to Certified Financial Planners (CFPs) if you have questions. But keep in mind that you must be a US resident to open an account.
SoFi: Overall Rating
| Feature | Insider rating (out of 5) |
| Fees | 4.75 |
| Investment selection | 4.00 |
| Access | 4.73 |
| Ethics | 5.00 |
| Customer service | 4.75 |
| Overall score | 4.65 |
SoFi Invest Pros and Cons
| Pros | Cons |
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SoFi Invest offers low fees and generally low account minimums (with the exception of margin accounts) and is best for traders wanting to invest in commission-free stocks and ETFs, as well as $0 commissions on options. This platform offers a good selection of accounts, including a self-managed brokerage account, a robo-advisor, and retirement savings accounts (both active and automatic options).
Where SoFi falters is in its crypto selection as it only currently supports 22 coins and tokens (it previously supported 30). It also doesn't offer mutual funds or features like tax-loss harvesting.
SoFi Invest Trustworthiness
SoFi has received an A+ rating from the Better Business Bureau. The BBB uses a grade range of A+ to F when evaluating company trustworthiness and considers a number of factors — including customer complaint history, licensing and government actions, and advertising issues — when reaching a final rating.
Out of the 1,000+ complaints SoFi received in the past 3 years, it has closed over 600 in the last 12 months. The platform's BBB profile shows that it has zero unresolved complaints at this time. Though SoFi's A+ rating indicates that it interacts exceptionally well with clients, you may find it beneficial to ask any peers who have used SoFi to invest, or read online reviews from current or past customers. The BBB says its ratings don't guarantee a company's reliability or performance.
There have been no lawsuits or charges filed against SoFi in the last three years.
Ways to Invest with SoFi
If all you're looking to do is put your money in low-cost Vanguard funds and other index ETFs, then SoFi's accounts may be all that you need. If you are interested in tax-loss harvesting or trading more actively with stop-loss orders, you may want to consider other brokerages. Here's what SoFi offers.
Active investing account
SoFi Active Invest is a brokerage account that gives you 100% control to buy and sell commission-free stocks, ETF trades, fractional shares, 24/7 crypto trades, and more.
As the name implies, this account is best for active traders wanting to pick and choose their own portfolio of investments. Those with an Active investing account are automatically eligible to become a SoFi member, which grants you access to product discounts, exclusive events, and more.
As a member, you also get access to investing in initial public offerings (IPOs), which are shares sold by privately-owned companies to the general public.
Automated investing account
Sofi Automated Investing accounts to invest your funds in a pre-built portfolio of SoFi ETFs and ETFs from other brokerages like Vanguard and BlackRock. To create your portfolio, SoFi assesses your risk tolerance, time horizon, and investment goals. You can even clarify if you're saving for a home, retirement, getting married, planning to travel, or setting up a college fund.
This account offers investment planning tools like automatic portfolio rebalancing (on a quarterly basis), recurring deposits, goal planning, and portfolio diversification tools. Portfolios utilize both SoFi ETFs and non-SoFi ETFs from brokerages like Vanguard.
When it comes to account types, SoFi Automated Investing supports individual investment accounts, joint accounts, traditional IRAs, Roth IRAs, SEP IRAs, and 401(k) rollovers.
Retirement savings accounts
You can choose to open your retirement savings account as an active account (best for hands-on investors) or an automated account (best for hands-off investors) depending on how you prefer to invest. Like other automated accounts, SoFi's robo-advisor creates a customized portfolio of stocks and bonds based on your risk tolerance, time horizon, and retirement goals.
The three retirement account options are:
- Traditional IRA: An individual retirement savings account funded by pre-tax dollars. Your funds are invested in a mix of stocks and bonds. You only pay taxes on the amount you withdraw when you're at least 59 1/2. If you withdraw funds before that age, you'll be charged a 10% penalty fee. The 2023 contribution limit set by the IRS is $6,500 if you're under 50 (or $7,500 for those 50 or older).
- Roth IRA: An individual retirement account funded by after-tax dollars, Your funds are invested in a blend of stocks and bonds. Unlike a traditional IRA, withdrawals are tax-free once you turn 59 1/2 years old. It also has a 10% early withdrawal penalty fee. The 2023 contribution limit is $6,500 if you're under 50 (or $7,500 for those 50 or older).
- SEP IRA: Simplified Employee Pension (SEP) IRAs are retirement savings plans established by small business owners or self-employed individuals. The funds contributed to this account grow tax-deferred. You can contribute up to 25% of your salary or $66,000 in 2023, whichever is lower.
You'll also get access to a handful of financial tools and planning resources, including access to SoFi financial planners, goal-building tools, auto rebalancing (for automated accounts), and member benefits (for active accounts).
Margin trading accounts
If you're eager to make an investment but don't currently have the funds to make the purchase, you can open a margin trading account and take a loan from SoFi that finances up to 50% of your next investment purchase. SoFi can also loan you cash at an 8.50% annual interest rate. The payback feature assists you in paying back your loans on time.
Toward the bottom of the webpage on margin trading, SoFi warns against inexperienced investors opening a margin account due to the increased risk associated with margin trading. Investors are also required to have at least $2,000 in their accounts.
Investment options
SoFi offers stocks, bonds, fractional shares, ETFs, options, IPOs, and crypto trading with a focus on building long-term wealth. Investment options will vary based on the kind of account you open. For example, only folks with an Active Investing account get access to IPO trading.
Most of SoFi's investing portfolio diversification focuses on low-cost Core ETFs and Thematic ETFs, like:
- SoFi Select 500 ETF (SFY): Assets from 500 of the largest publicly traded US companies
- SoFi Next 500 ETF (SFYX): Assets from 500 mid-level US companies
- SoFi Weekly Income ETF (TGIF): Mix of investment grade and high-yield fixed-income securities
- SoFi Weekly Dividend ETFs (WKLY): Assets from global companies that consistently pay dividends
- SoFi Web 3 ETF (TWEB): Fast-growing technology companies building the next generation of the internet
- SoFi Smart Energy ETF (ENRG): Companies that focus on sustainability and building cleaner, reliable energy systems
- SoFi Be Your Own Boss ETF (BYOB): Companies developing new ways to improve access to goods, services, and work
- SoFi Social 50 ETF (SFYF): SoFi's top 50 stock options
When it comes to cryptocurrencies, SoFi offers bitcoin, ether, litecoin, and 19 other coins and tokens. You can find its complete list of cryptocurrencies here.
SoFi Fees
Low fees are one of SoFi's biggest perks. It doesn't charge advisory fees or management fees, and it offers free stock and ETF trades. There technically isn't an account minimum to open a SoFi Invest account. But there is a required $1 minimum to actually start investing for all account types.
Fractional shares can be bought in quantities of $5. So even though it isn't technically an account minimum, you won't be able to purchase fractional shares of a stock or ETF unless you have at least $5 in your account. Similarly, you need at least $2,000 to open a margin trading account.
Margin trading charges an 8.50% annual interest rate on your margin loan that is accrued daily and is deducted from your account once per month. Your interest rate is calculated every day by automatically multiplying your outstanding margin debit balance by the 8.50% annual interest rate and then dividing by 360.
Crypto trades charge a markup of 1.25% on crypto transactions (rounded up to the nearest penny).
SoFi — Frequently Asked Questions (FAQ)
There's no account minimum to open an account with SoFi, but you will need at least $1 to start investing.
SoFi offers commission-free stock and ETF trading, and it even provides automated investing for free. Crypto traders, however, should be prepared to pay when exchanging different assets. SoFi currently charges a 1.25% markup on each crypto transaction.
SoFi takes numerous measures to ensure crypto transactions and client data remain secure. The website says it partners with crypto exchanges like Coinbase to complete transactions, and it keeps customer information hidden from custodians and crypto trading partners. SoFi also employs two-factor authentication and SSL encryption.
Yes. In addition to recently receiving a national bank charter, SoFi has been a trusted space in the personal finance and investing world for quite some time. On the investing end, its active trading services are offered by SoFi Securities LLC, a FINRA- and SIPC-registered business. SoFi Wealth LLC, which provides automated investing, is an SEC-registered business.
SoFi Digital Assets, LLC, oversees the platform's crypto products and currently holds registration as a Money Service Business with FinCEN.
Opening a new SoFi Invest account is a straightforward process. You will enter your name and a few basic identification questions, as well as questions about your risk tolerance and investing experience. SoFi regularly offers bonuses for opening up new accounts. These new account bonuses change over time, and there's no guarantee that there will be a bonus offer.
SoFi (short for "social finance") started out as a company focusing on student loan refinancing and personal loans. Since then, it has branched out into several other areas of personal finance, including investment accounts and a checking/savings account.
No. SoFi investing is a robo-advisor that creates a personalized portfolio of ETFs based off the information you provide about your investing goals and preferences. However, and in addition to regular investment accounts, the automated advisor also supports traditional, Roth, and SEP IRAs.
Yes. SoFi's robo-advisor uses a computer algorithm and expert insights to invest your funds into a diversified portfolio of ETFs. The advisor also recommends strategies based on your risk tolerance, investment goals, and time horizon, amongst other things. Plus, SoFi's automated investing account — and its self-directed accounts — include access to certified financial planners.
That depends on what you're looking for. SoFi offers both self-directed and automated investing with no advisory fees included (you'll only have to pay an additional 1.25% on crypto transactions). Plus, the platform offers stocks, ETFs, cryptocurrencies, and an array of other account options, including IRAs. If you're looking to minimize fees when investing and potentially utilize the guidance of a certified financial planner, SoFi might be right for you.
Methodology: How We Reviewed SoFi Investing
We use Personal Finance Insider's rating methodology for investing platforms to compare and examine pricing, account types, investment availability, and overall customer experience when reviewing investment apps. Each platform receives a rating between 0 and 5.
Investment platforms offer varying assets, financial tools, fees, and other resources. Some investment apps are better for more advanced investors or active investors, while others may better suit beginner investors and passive investors. SoFi Invest was evaluated with a focus on how it serves in each category.
How SoFi Compares
SoFi Invest vs. Robinhood
Sofi Invest and Robinhood are both competitive investment options for those in search of low fees and simple user interfaces. However, each platform offers different account types and investment choices.
While both are great for traders of stocks, ETFs, margins, fractional shares, and cryptocurrencies, SoFi offers a wider range of account types (e.g., automated investing accounts and more IRA options). Robinhood Investing doesn't offer a robo-advising option or SEP IRAs.
However, if you're interested in margin trading, Robinhood offers a lower interest rate for Robinhood Gold members (7.75% annual interest rate) compared to SoFi.
SoFi Invest vs. Wealthfront
SoFi and Wealthfront mainly differ when it comes to account and investment types. While SoFi offers both self-directed and automated accounts, Wealthfront Investing offers both automated and self-directed account options (including college savings plans and socially responsible portfolios). Wealthfront also offers DIY trading for stocks.
You can invest in stocks, fractional shares, ETFs, index funds, crypto funds, and bond ETFs (with Wealthfront's new automated bond portfolio). Self-directed Wealthfront accounts have a $1 account minimum. But automated accounts have a much higher $500 account minimum. So if you're seeking out a robo-advisor specifically, SoFi could be a better option.
But unlike SoFi, Wealthfront does offer tax-loss harvesting, automatic portfolio rebalancing, US Direct indexing, and other features.
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