Advertising

As strikes and budget cuts hobble the entertainment industry, Hollywood's newest financiers — big brands — are stepping up to fund movies and TV.

Bob Iger is working to streamline Disney, make its streaming business profitable, and find a successor to replace him after his second run as CEO ends in 2026.

Aditude helps publishers set up technology to sell ads.

Warner Bros. Discovery named Mark Thompson to lead CNN after launching streamer Max on May 23. Here are the top company leaders driving strategy under CEO David Zaslav.

The WGA and SAG-AFTRA strikes have suspended production on most scripted shows, and networks have packed more reality fare into their fall schedules.

Patrick Trousdale's The Daily Upside newsletter, which just hit 1 million subscribers, has found appeal with a cynicism-free financial report.

It's not just "Barbie" becoming a movie star — more big brands, from Unilever to REI, are getting serious about funding and producing Hollywood-style entertainment.

Influencers are using these exact templates to land lucrative paid deals with brands including Lancôme, Fishbowl, and others.

The public adtech company's recent moves to influence pricing of online ads has left some in the ad industry concerned over its growing power.

These name, image, and likeness companies are helping student-athletes navigate a quickly moving industry, from dealmaking to education to compliance.

Nominees must be based in the US or the UK and have at least five years of experience in the creator economy.

Insiders said Mark Thompson's experience with transforming large newsrooms and nurturing talent at the New York Times will benefit CNN.

Jasmine Paige Moore, a film and movie influencer, says creators are afraid to "even vocalize how much we've lost" as the actors' strike continues.

Insider is looking to highlight the top headhunters who are helping staff up the ad industry.

Netflix has touted progress it's making with its ads business, led by head Jeremi Gorman and VP Peter Naylor, and said its ad-supported tier has 10 million subscribers.

Under its cost-plus model, Netflix paid more for shows upfront and retained future licensing rights; buyers now are open to more deal structures.

David Roter has followed fellow Snap alums Jeremi Gorman and Peter Naylor to the streamer, which has been slashing prices to get advertisers on board.

Insider is seeking nominations fora list of top VCs investing in sports startups.

Triller isn't trying to generate revenue directly from its namesake app as it refocuses its business ahead of a planned public listing.

Food influencer Wasil Daoud shares exactly how much money he makes from ad-revenue sharing programs on YouTube, Facebook, and Snapchat and how he's fundraising to feed unhoused people.

US adults are projected to spend 4.43 billion minutes daily on TikTok in 2023, outpacing Instagram.

Amazon is gearing up for a big 'Thursday Night Football' season with key matchups and new ad offerings.

TikToker Joseph Arujo has shifted to other avenues of income like music sponsorships and UGC, after facing backlash online for attending a movie premiere during the Hollywood strikes.

Adtech firm The Trade Desk will start undercutting the prices supply-side platforms set for selling publishers' ads next month, according to a note sent to publishers and adtech firms.

OnlyFans has become a lucrative platform, especially for adult content creators. There are seven top ways to make money on OnlyFans.

TikTok is sunsetting an e-commerce feature tied to third-party platforms like Shopify as it looks to push sellers to TikTok Shop.

Data from Antenna shows a big spike in new subscribers for Netflix in May, June, and July thanks to the password-sharing crackdown and new ad tier.

Here's how OnlyFans models make $10,000 a month. Influencers explain how they earn with subscriptions, messages, custom content, and more.

If you lean into streaming's flexibility and don't mind seeing ads, you can get an affordable bundle with Netflix, Disney+, Hulu, Max, and more.

The former pollster Mark Penn sees a big opportunity for AI to shake up advertising and said brands often mishandle social issues.

404 Media's founders discussed their plans to expand their journalistic work into filmed entertainment and other media.

Infillion was formed in 2022 after Disney sold its video adtech asset TrueX to the location-focused adtech firm Gimbal in late 2020.

After a run of acquisitions during his first tour as Disney CEO, Bob Iger is looking to streamline the company.

Insider broke down 11 leading media companies with Middle Eastern backing or partnerships.

Here's how TikTok is changing and transforming the music industry. We've been tracking TikTok's ascent from social-media newcomer to music power player platform.

Nina Bibby's impending departure comes shortly after CMO Diego Scotti announced he would also be leaving the company.

Microsoft said the articles were not published by "unsupervised AI" and blamed "human error." But the scope of the errors should concern readers.

A reluctance to carry the "X" logo could signify continued confusion about Elon Musk's plans for the company formerly known as Twitter, branding experts said.

Preston White, creative director for Ryan Trahan, shares how he landed his job, and lessons he's learned working in a non-traditional role.

These marketing agencies and firms connect athletes in women's sports with brands like Microsoft and Ferrari for sponsorship opportunities.

Explore how to start an OnlyFans from scratch. Several creators explain how they got started on the platform and grew their earnings with pricing experiments and more.

Influencer-marketing platform Mavrck surveyed hundreds of micro, nano, and mega influencers to learn how much they made last year.

Discover how much OnlyFans creators can make. The paywall service can be a lucrative platform. Influencers shared how much money they earn from it in a month and year.

Launched in 2020, Performance Max is a hugely important advertising tool to Google. IPG MB manages around $40 billion in marketing spend.

Insider is compiling a list of the women shaping the changing industry.

Creator economy startup Fanjoy develops and sells branded merchandise for top influencers across platforms like YouTube, Twitch, and podcasting.

Insider is highlighting 14 venture capital players funding startups that are making waves in the creator economy and influencer industry.